Step 1 of 11
Business identity
Topic 1 / 11
This is the raw material for every headline on the site. Write it the way you would say it to a client, not the way you would write it to CAC.
Only if it differs from the registered name.
Six to ten words. This becomes your homepage headline.
Press Enter after each one. These become your search filters and area landing pages.
Pick every audience the site must speak to.
Be specific. “We answer in 10 minutes” beats “excellent customer service”.
We use your preferred format everywhere: listings, cards, WhatsApp replies.
Three or four sentences for your About page and meta description.